NOAT Snus and Nicotine Pouches
NOAT snus is really an oat-based nicotine pouch: no tobacco, with oat and cellulose fibres in the pouch and paper packaging in place of a plastic can. NOAT pouches are designed, produced and packed in Skåne, Sweden.
We stock eight NOAT packs across seven flavours, from Spearmint and Cold Mint to Matcha, Ginger Peach, Spicy Lime and Spicy Melon, in 4mg, 7mg and 10mg per pouch. If you want a pouch that tastes natural and leaves less plastic behind, it is a good place to start. Most of the range sits at a middle-ground 7mg.
About NOAT
NOAT was founded in the US, but its pouches are designed, produced and packed in Skåne, Sweden. The idea behind the brand is in the name: an oat-based pouch. Instead of a pure cellulose filler, NOAT uses oat and cellulose fibres, and the brand says this gives a smoother flavour and a slower release. You can read more on the NOAT website.
The pouches are pH neutral and, according to NOAT, made without microplastics. NOAT itself is clear that pH neutral is about feel in the mouth, not a health benefit.
Oat fibre pouches in a paper can
The other thing you notice is the pack. NOAT uses paper packaging instead of plastic, and the pack has a built-in bin that holds up to five used pouches, so you are not hunting for somewhere to put them. The pouches are slim, 20 to a pack. Flavours like Matcha and Ginger Peach taste more natural than the candy-led brands.
NOAT strengths
NOAT keeps to three strengths: 4mg, 7mg and 10mg per pouch. Most of the range is 7mg. Spearmint and one Spicy Melon drop to 4mg, and Cold Mint is the strong option at 10mg. Our nicotine pouch strength guide has more on choosing a level.
| Per pouch | Nicotine | Rating | Flavours |
|---|---|---|---|
| 4mg | 8mg/g | Mild | Spearmint, Spicy Melon |
| 7mg | 14mg/g | Medium to Strong | Peppermint, Matcha, Ginger Peach, Spicy Lime, Spicy Melon |
| 10mg | 20mg/g | Strong | Cold Mint |
NOAT flavours
Mint
| Flavour | Taste | Strength |
|---|---|---|
| Spearmint 4mg | Mellow, soft spearmint | 4mg |
| Peppermint 7mg | Cool, sharp peppermint | 7mg |
| Cold Mint 10mg | Icy, intense mint | 10mg |
Fruit and spice
| Flavour | Taste | Strength |
|---|---|---|
| Spicy Melon 4mg | Watermelon with a sweet heat | 4mg |
| Spicy Melon 7mg | Watermelon with a sweet heat | 7mg |
| Spicy Lime 7mg | Zesty lime with a hint of chilli | 7mg |
| Ginger Peach 7mg | Sweet peach with a touch of ginger | 7mg |
Tea
| Flavour | Taste | Strength |
|---|---|---|
| Matcha 7mg | Earthy, clean green tea | 7mg |
Who is NOAT for?
- People who find candy flavours too much. NOAT tastes more natural, with tea, ginger and chilli notes.
- Anyone who wants less plastic in the bin. Paper packs with a built-in used-pouch compartment.
- Medium-strength users. Most of the range is 7mg. FUMI and Nordic Spirit cover similar ground.
- Swedish-made fans. If you like VELO but want something different, NOAT is worth a can.
Buy NOAT nicotine pouches in the UK
Every order ships with free next-day UK delivery. Buy more of the same can and the price drops: 5% off 5 or more, 10% off 10 or more and 15% off 20 or more. You also earn reward points on every order, which you can put towards the next one. We sell to adults only, so expect an age check at checkout.
FAQs
What are NOAT pouches made of?
Oat and cellulose fibres, water, vegetable glycerine, erythritol, salt, flavour, nicotine, sodium carbonate and sucralose. There is no tobacco in them.
Where is NOAT made?
NOAT pouches are designed, produced and packed in Skåne, in southern Sweden. The company itself was founded in the US.
What strengths does NOAT come in?
We stock 4mg (8mg/g), 7mg (14mg/g) and 10mg (20mg/g) per pouch. Most flavours are 7mg.
Is NOAT packaging recyclable?
NOAT says its paper packaging is fully recyclable. The pack also has a built-in compartment for up to five used pouches.
Is NOAT snus?
No. NOAT is a tobacco-free nicotine pouch. Snus contains tobacco and is not sold in the UK, though many people use the word for any pouch. More in our snus vs nicotine pouches post.
Warning: This product contains nicotine. Nicotine is an addictive substance. For adults 18+ only.