IT'S Nicotine Pouches
IT'S nicotine pouches are a UK brand built around a simple dot system: two dots for 8.5mg, three for 12mg and five for 20mg per pouch. Every flavour comes in all three strengths, so you can stay with a taste you like and move up or down. We stock 18 IT'S products, six flavours across those three levels, all slim, discreet pouches with 20 to a can. The brand says it uses triple-distilled nicotine. If you came here searching for IT'S snus, these pouches are tobacco-free, which makes them a different product from snus.
About IT'S
IT'S is a UK nicotine pouch brand with a deliberately small range: six flavours, each made at three strengths. All of them are slim, all-white and tobacco-free, sold 20 to a can. The brand says it uses triple-distilled nicotine. The full ingredient list is cellulose filler, deionised water, vegetable glycerine, propylene glycol, flavouring, cooling agents, nicotine, salt, xanthan gum, citric acid, sodium carbonate and sucralose.
Some people search for IT'S snus. That is not quite right, because snus is made with tobacco and IT'S pouches contain none. Our snus vs nicotine pouches guide explains the difference if you are switching from one to the other.
The IT'S dot system
Instead of names like light, strong or extra strong, IT'S prints dots on the can. Two dots is 8.5mg per pouch, three dots is 12mg and five dots is 20mg. Because every flavour comes at every dot level, you never have to give up a flavour you like to change strength. Plenty of brands only offer their favourite flavours at one or two strengths, so this is the main practical reason to shop IT'S.
It also makes stepping down simple. If you are on five dots Ice Mint and want something lighter, three dots Ice Mint is the same taste with 8mg less nicotine per pouch.
IT'S strengths
Three nicotine strength levels, all on the firmer side. Two dots at 8.5mg sits in medium territory, three dots at 12mg is strong and five dots at 20mg is super strength, which is for experienced users. For context against other brands, see our nicotine pouch strength guide.
| Dots | Nicotine per pouch | Nicotine per gram | Our rating |
|---|---|---|---|
| 2 dots | 8.5mg | 12mg/g | Medium |
| 3 dots | 12mg | 17mg/g | Strong |
| 5 dots | 20mg | 29mg/g | Super strength |
IT'S flavours
Click a flavour for the three dots version, or pick a strength directly from the table.
Mint
| Flavour | Taste | 2 dots (8.5mg) | 3 dots (12mg) | 5 dots (20mg) |
|---|---|---|---|---|
| IT'S Ice Mint | Intense, sharp mint | 8.5mg | 12mg | 20mg |
| IT'S Fresh Mint | Crisp, clean spearmint | 8.5mg | 12mg | 20mg |
Fruit
| Flavour | Taste | 2 dots (8.5mg) | 3 dots (12mg) | 5 dots (20mg) |
|---|---|---|---|---|
| IT'S Watermelon | Light, crisp watermelon | 8.5mg | 12mg | 20mg |
| IT'S Mango | Sweet, ripe mango | 8.5mg | 12mg | 20mg |
| IT'S Strawberry Kiwi Fusion | Sweet strawberry with kiwi | 8.5mg | 12mg | 20mg |
| IT'S Blackcurrant | Rich, sweet blackcurrant | 8.5mg | 12mg | 20mg |
Who is IT'S for?
- People who know their flavour but not their strength. Every flavour at three levels lets you adjust without starting again. VELO is another brand with wide strength coverage.
- Fruit fans. Four of the six flavours are fruit, from mango to blackcurrant.
- Mint users who want a choice of mint. Ice Mint is sharp and cold, Fresh Mint is softer spearmint. Nordic Spirit is worth comparing if you like a milder mint.
- Experienced users. Five dots at 20mg is a heavy pouch. KILLA is the brand to compare at that level.
Buy IT'S nicotine pouches in the UK
We list all 18 IT'S products: six flavours at two, three and five dots. Every order comes with free next-day UK delivery. Stock up on one product and the price drops: 5% off 5 or more cans, 10% off 10 or more and 15% off 20 or more. You earn reward points on every order as well. We sell to adults only and check age, so you must be 18 or over to buy.
IT'S FAQs
What do the dots on IT'S nicotine pouches mean?
The dots show strength. Two dots is 8.5mg of nicotine per pouch, three dots is 12mg and five dots is 20mg.
Is IT'S snus?
No. IT'S makes tobacco-free nicotine pouches. Some people search for IT'S snus, but snus contains tobacco leaf and these pouches do not.
What flavours do IT'S pouches come in?
We stock six: Ice Mint, Fresh Mint, Watermelon, Mango, Strawberry Kiwi Fusion and Blackcurrant. Each one comes in all three dot strengths.
How strong are IT'S 5 dot pouches?
Five dots is 20mg of nicotine per pouch, or 29mg per gram. We class it as super strength, so it suits experienced users only.
How many pouches are in a can of IT'S?
Each IT'S can holds 20 slim pouches, with a 14g net weight.
Warning: This product contains nicotine. Nicotine is an addictive substance. For adults 18+ only.